Rhetorical Analysis on Ads in Magazines Essay Example for Free

Rhetorical Analysis on Ads in Magazines Essay Magazines are gaining in popularity nowadays as a tool not only to provide information, but also to advertise ads on products that are available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies used by advertisers to market similar products to different target audiences of similar culture? Capturing the target audiences’ attention requires understanding about the audiences which open new avenues for many strategies to be used by advertisers to advertise an ad in order to make sure that the ad can actually capture the target audience. To describe or analyze the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision involved in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to begin the analysis. Kraft ad for its Macaroni Cheese in Oct 2009 issue of Good Housekeeping magazine shows a girl standing on her right feet, with a smile carved on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and cheese of the same size, one of Store Brand and another one of Kraft, sitting right next to each other with the Kraft’s splashing a massive amount of cheese out of the box. What appears right above the bottom line, with all letters capitalized, is â€Å"KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST† and with a bigger font right above it, is â€Å"THE MAC WITH MORE CHEESE†. Emphasis is on the color of the Kraft macaroni, the splashes of cheese, the girl’s boots, and the umbrella, as they stunningly boast the same magnificent orange color, unlike the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in May 2010 issue of Women’s Health magazine on page 109. The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence saying â€Å"THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE†. Few steps beyond the lady, happily playing with the fresh water of in the river, are two kids. There is even rock face by the river’s edge with 4 people on it watching the kids. Nothing can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is amazing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such beauty of nature can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy every single bite of the chips and at the same time, taking care of the nature. Such joy can be seen on the face of the lady that is about to make her bite. Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle class and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on â€Å"Cook like a Chef† provided some interesting food for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a picture of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy food for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family. It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Women’s Health magazine, which targets middle-aged up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. â€Å"Run Less / Lose More†, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in order to obtain a healthy and nice looking body. Another article that showed the reason for this type of target audience is â€Å"Lose your Fear of Lifting†, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, â€Å"Metabolic Max Program† by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will have to spend on such program. Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty appearances. Different from the ad for Kraft, the advertiser for Sunchips’ ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to attract the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product. Cheese is well known for its delicious taste and good for the health, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one leg with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audience’s attention because they would definitely want to see their children having the same emotion. These two strategies tend to be related to pathos because they are attracting the audience’s emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audience’s attention. Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. Besides pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason to the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers. Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences’ attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Kraft’s macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers include a text that suggests the macaroni product of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Kraft’s macaroni and cheese is. These would probably be the things that the target audience would want to focus on when it comes to choosing f ood that their kids will enjoy. However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the image of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wonderful is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy. This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences; from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to communicate with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work. Works Cited Sunchips. Advertisement. Womens Health May 2010: 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009: 108. Print.

Accomplish Victory Essay examples -- Economy, Economic Downturn, Reces

What is a recession? A recession is declared once the GDP is negative for two consecutive quarters or more, a few quarters before is actually the start of an economic downturn. GDP is defined as gross domestic product and that basically means the total value of goods the United States has produced, for the year. The first few signs of a recession are negative growth followed by a miniature positive growth. Because American citizens don’t have the money to spend they don’t spend and the consumer spending aspect of the economy takes a drastic downfall. Unemployment rates also have play in determining a recession (22). Proper money management and finances could bring an economy out of a recession. There are major flaws in the way we live that people are doing nothing to fix. Most people are in debt, in late 2005 â€Å"wage growth was shortchanged because 46 percent of the growth of total income in the corporate sector was distributed as corporate profits, far more than 20 percent in previous periods.†(24) Household income had fallen five years in a row and was 4 percent lower. The average wages of Americans are low. The growth of the American population is expanding very rapidly; the job count compared to population growth is almost unrealistic. Only one point nine percent more jobs have come up since the beginning of the last recession. The unemployment rate is four point six percent That means that a lot of people do not have jobs; the percent of people that have a job was one point three percent, So that means that more people are not working than people with a job. (24) Poverty was sky rocketing in two thousand; the rate was eleven point three percent and rose in four years to twelve point seven percent; that is approximat... ...spend then how is making goods and services more expensive going to help? Obama is a very good man with what I believe to be good intentions. But his money managing skills could use a lot of work. I do not see what does not make sense to him if the United States is in debt then does he continually spend money on things that we do not need such as, visiting other countries, flying first class on Air Force One. Instead of trying to make peace treaties with other countries we need to increase education in schools and supply them with the money and resources that they need to educate children and make them able to run a country. Children are our future and if we don’t do a good job at making the future the best it can be then will end up in the same spot we are in today. This should turn this country’s finances around and soon enough we will be living in prosperity.

Argumentative Essay World Civ

Argumentative Essay on Olaudah Equiano Upon doing further research, Olaudah Equiano was absolutely born in Africa! He was kidnapped and sold into slavery when he was just a young boy. His vivid accounts, as he was sold from trader to trader, are so moving and heartfelt. No one could express such deep sympathy for the multitude of other black slaves had he not been there during the experience. The following few paragraphs will explain just how he came to be sold into slavery and some of the things that he saw while he was being traded and shipped from place to place.Olaudah Equiano was born in 1745 in what is now eastern Nigeria. Life in his village was typical of the times. Families worked together to cultivate corn, cotton, yams, and beans. Men herded cattle and goats. Women spun and wove cotton. Equiano’s father was a distinguished clan elder and judge in the community. It was a position that Equiano was in line to inherit one day. That never happened. Equiano, when a boy, w as kidnapped and sold into slavery. Sold from trader to trader, he did not meet Europeans until he reached the coast.Years later, he described his impressions: â€Å"The first object which saluted my eyes when I arrived on the coast was the sea, and a slave ship which was then riding at anchor and waiting for its cargo. These filled me with astonishment, which was soon converted into terror when I was carried on board. I was immediately handled and tossed up to see if I were sound by some of the crew, and I was now persuaded that I had gotten into a world of bad spirits and that they were going to kill me. Looking about him, Equiano saw â€Å"a multitude of black people of every description chained together, every one of their countenances expressing dejection and sorrow. † Overwhelmed, he fainted. Fellow Africans revived him and tried to comfort him. Equiano says: â€Å"I asked them if we were not to be eaten by those white men. † Equiano was shipped to Barbados, the n to Virginia, and later to England. Purchased by a ship’s captain, he traveled widely. He learned to read and write, eventually bought his freedom, and played a leading role in the movement to abolish slavery in Britain.In 1789 he published the story of his life, one of the few accounts (and possibly the best) written about the slave trade by an African victim of it. Millions of other Africans were not so fortunate. Torn from their homes and families, they were shipped across the Atlantic in conditions of great cruelty. They, along with the children they bore, were bought and sold like cattle and forced to toil without pay to increase the wealth of strangers. Most had no rights and could be punished, abused, or even killed at the whim of their owners. For most of those oppressed, the only deliverance from slavery was death.

Python A Popular Computer Program - 817 Words

Python is a programming language that lets you work quickly and integrate systems more effectively. (Python. The Python) Python is a popular computer program. It can be used for work, school sources, or just for enjoyment. The program has been and is still being used in some popular internet sources and even film. Here is some information about computer programs and programmers in general. A compiled language is when you enter code, and the program changes it into machine-specific instructions. An interpreted language code stays the same as the format entered, but is slower because it is interpreted and not converted to make more sense to the computer. Python uses interpreted code, which is one of the reasons it is so easy to use, but also causes it to be somewhat slower. As a job, programmers can earn $22.7K to 65.2K per year. System programmers write and test specialized computer software called operating systems (Wallner). Operating systems (OS) manages computer data and provides common services for computer programs. They also debug, identify why the program is working unreliably, and discuss errors. Professionals need to understand statistics and other higher level math. They need to know technical terms and what different computer symbols mean. Two important parts of a computer are the software and hard drive, but they aren’t the same thing. Software is what a computer can do and what it can run, such as Microsoft Word and even web browsers are software.. The hardShow MoreRelatedFactors Affecting The Choice Of Programming Language Essay1397 Words   |  6 Pagesprogramin. If an amployee gets handed a task with a strict deadline. It it ismportant that the employee uses a reliable program so it doesnt crash. It is important to use a reliable programming software. The program or software must be highly secure and should be updated to the latestet version, if the sytem is old it has a higher chance of crashing and may cause other problems to the compu ter sytem such as slowing the speed of the compter down or not respoding on time of comand. I would recommend ADA onlyRead MoreLanguages : Python And Java1216 Words   |  5 Pagesapproach that a program will use to solve a problem or achieve an objective. Of the many different types of programming paradigms, some of the more distinguished ones are procedural, functional, logical, and object orientated programming. Recently the object orientated languages have been rising in popularity due to their ability to easily implement large programs. There are many different object orientated programming languages (OOPLs), among them are C#, Java, Ruby, and Python. This essay willRead MoreLearning Python : Pursuing The Right Programming Language1025 Words   |  5 Pagesvery important as programming skills are highly sought after and often the highest paid job positions in tech companies. Python is one such famous and most useful computer programming language that continues to feature among the top languages. Python is a widely used high-level, general-purpose, interpreted, dynamic programming language in the late 1980s, and named after Monty Python, thats used by thousands of people to do things from testing microchips at Intel, to powering Instagram, to building videoRead MoreDifferences Between Two Languages Based On The Languages1370 Words   |  6 PagesSummary The main aim of this report is to highlight differences between two languages based on the program developed for both the languages. A reader-writer program was created in two languages, i.e. JAVA and PYTHON. The program creates 4 threads each of which performs 5 read/write operations to the shared location. These threads simulate a coin flip. If the coin flip results in Heads (H) - Reading from the shared location is performed and if the coin flip results in Tails (T) – Writing to the sharedRead MorePersonal Statement For A Computer Programmer1064 Words   |  5 Pagesa software/computer programmer. Software programmers do the following, â€Å"Write programs in a variety of computer languages, such as C++ and Java.† That’s not the only thing they do! They also, â€Å"Build and use computer-assisted software engineering (CASE) tools to automate the writing of some code,† which in turn, makes developing a video game easier. In a whole, this is what I want to do with my life, body and soul. â€Å"Create, modify, and test the code, forms, and script that allow computer applicationsRead MoreWhy Is Computer Science An Open Field1244 Words   |  5 Pages Computer Science: An Open Field JT Raber Indian Valley High School  With computers, we went to the moon. With computers, are revolutionizing communication. With computers, we will become a utopia. The greatest technology of the modern world is computers without a doubt. Because this is the case, there are multiple career variants in the field of computer science, ranging from analog to digital, offline to online, and structured to creative. Digital graphic designers, software developersRead MoreVideo Game Report1094 Words   |  5 Pagesmy following report, I’d be going over what computer games developers do and elaborate on the hardware and software which would be required for a games developers use and how its use for it. I will also be going over the specifications for what is uses to create a video game and explain the programs and the codes that should be used for it. Explain IT system roles for a specific industry role A Computer games developer creates, develops and codes computer games. There are a lot of different kind ofRead MoreProject With Data And Network Protective Solutions2266 Words   |  10 Pagesknows each other in the office, so that makes the work environment really nice and friendly. In addition, there’s a meeting every week, so everybody is updated with what each person is working on. This is my first work experience related to my Computer Engineering major, so there are a lot of topics didn’t know at all. That’s why my first couple of weeks can be summarized in training. The first lessons were about basic networking, including the OSI model and TCP/IP protocol suite. That way,Read MoreQuestions On Object Oriented Programming Essay1506 Words   |  7 Pagesobjects and data other than logic and actions. This would mean that the program takes a logical approach to programming instead of an action/reaction approach. The point of OOP is to manipulate the objects such as building, widgets, names, etc. and not have to manipulate the logic required to manipulate the objects. Now there are many OOP languages that can be used, but for this case we will be comparing C++ and Ruby, two very popular languages for OOP. We will discuss on what each language is and theirRead MoreLanguage Programming Languages Based On The File Handling Features1815 Words   |à ‚  8 Pageson the File Handling features. The programming languages which are discussed in this paper are from different paradigm which includes imperative (Python), object-oriented (Java), functional (Lisp) and logical (Prolog). This paper discusses about a common feature called Boolean expressions used in different programming languages example: Java, Python, Prolog, Lisp. The paper does this by considering some basic concepts like Syntax, Semantics, Readability, writability, reliability, its Implementation