5 Key Elements Every Great Product Description Should Have

Do your product descriptions engage and effortlessly persuade consumers to click the â€Å"Add to Cart† button? Or do they simply describe features and read like a dictionary? Compelling product copy can have a huge impact on your success. But if you’re not sure how to take your product copy from ho-hum to awesome, here are a few essential elements. 1. An emotional connection When we buy something, we’re usually not just purchasing a product or service. We’re often buying an emotion as well whether it’s excitement, security, a sense of status or acceptance. Your product descriptions should tap into this and evoke the positive emotions that your product produces. Tea retailer Teavana masters this technique in their product copy. Take a look at this example: Pamper yourself with the warm, sweet taste of caramelized sugar as it mingles with comforting, traditional Indian spices in this rich and luxe rooibos tea. â€Å"Pamper yourself.† â€Å"Comforting.† â€Å"Rich and luxe.† This cup of tea isn’t just your morning caffeine fix. It’s a way to reward yourself. It’s a pick-me-up when you’re feeling blue. It’s a whole sensory experience. 2. Persuasive language Not all words are created equal. Certain words have more power to motivate action than others. Studies have identified the following words as the most persuasive in the English language: Suddenly Now Remarkable Introducing Quick Sprinkling a few of these potent words into your copy can help boost the power of your product descriptions – just don’t cram in too many. 3. A focus on benefits The connection between features and benefits isn’t always clear. A good product description doesn’t just tell consumers what a product can do, it explains how that product can solve their pain points or make their lives better. Outdoor gear maker Anorak succeeds with this strategy in their description of a standard sleeping bag: Anorak identified two common pain points involving sleeping bags: stiff materials and restrictive size. They go on to explain how their product solves both of those frustrating problems. 4. Mobile-friendly text Your website might be optimized for mobile, but is the text used in your product descriptions easy to read on a phone or tablet? Mobile users are often turned off by lengthy blocks of text so focus on more succinct copy and use bullet points or numbered lists to make your text easy to scan. 5. SEO keywords When you have a deep understanding of your buyer persona, it’s easy to optimize your product descriptions for search engines. You’ll likely already know the keywords and phrases your buyers would search for to incorporate into your product copy. You can also try using a keyword phrase in your headline or subheading. Just don’t go overboard – too many keywords will leave your product descriptions sounding stilted and inauthentic instead of seductive. Creating Product Descriptions That Sell The goal of product descriptions is simple: to sell products. Writing irresistible product copy doesn’t have to be that difficult, especially when you know which key elements to include. When you’re able to share your knowledge about your products and let your passion shine through, you’ll be able to craft the kind of descriptions that get real results.

Change Management in Nokia Company

Change Management in Nokia Company Company background Nokia Corporation is an international communication firm whose headquarters are situated in Espoo. The company is popular for manufacturing mobile phones. In addition, the company manufactures other consumer products like mobile networks, set-top boxes, and apparatus for broadband internet.Advertising We will write a custom case study sample on Change Management in Nokia Company specifically for you for only $16.05 $11/page Learn More Moreover, Nokia Corporation supplies the motor industry with car speakers (Kautto 2009). Currently, the company dominates the mobile phone market with a market share of over 38.6 percent. In 2010, Nokia’s financial income was $2.6 billions. Engineer Fredrik Idestam established the company in 1965. During this period, the company dealt with paper products, which it exported to Great Britain and Russia. In early 20th century, the company concentrated on manufacture of wheelchair frames and rubber boots. Even today, some brands of bicycle tires bear the company’s name. The modern Nokia Company was established in 1967. The management brought the former paper mill section and the rubber works together to establish a technological company. In 1981, a mobile network was launched in Scandinavian, prompting Nokia Corporation to manufacture its first car phones. In 1987, the company manufactured its first mobile phone. At the same time, Nokia Corporation helped Finland, Germany, China, Poland, Italy, and Mexico to repair network for their entertainment industries (Ropponen 2008). In 2010, Stephen Elop joined the company’s management team. Nokia Corporation merged with Siemens to form one of the biggest telecommunication networks dubbed Nokia Siemens Networks. Currently, Nokia Corporation is among the companies that manufacture quality smart phones globally. The company continues coming up with novel inventions in line with the emerging technologies.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Factors influencing organizational change In 2004, Nokia Company started restructuring its operations as a way to satisfy customer aspirations. The company came up with a program dubbed â€Å"the Nokia Booster program†, which aimed at bringing together online customers and the company’s strategic development (Schienstock 2004). A number of factors contributed to the restructuring process. Among them include desire to, attain global coverage, embrace employee empowerment, promote co-creation, and support the community. One of the key factors that prompted Nokia Corporation to come up with the Nokia Booster program was the pressure to exploit the global market. The company was in need for establishing a single access point through which it could communicate with all its target consumers, and employees worldwide. Prior to the program, the comp any relied on a communication structure where information was conveyed from the top management, down to the employees through a number of senior staff (Schienstock 2004). Such a communication structure was slow. Consequently, the company required a communication structure that could keep pace with the contemporary marketplace. To enhance its performance, Nokia Corporation required having a platform through which it could share its agendas with employees. Previously, employees made limited contribution to organizational policies (Krell 2000). To make sure that employees backed the company’s agendas, Nokia Corporation had to come up with mechanisms that would captivate the employees. The company learnt that employees could be active if allowed to manage debates that fascinated them.Advertising We will write a custom case study sample on Change Management in Nokia Company specifically for you for only $16.05 $11/page Learn More To achieve this, the comp any assigned different employees to different agendas and requested them to share the agenda with the public. This helped the company to gather information from the public, therefore, aligning its operations with customer needs. The program helped the company to reach its target customers in remote areas where it was hard for employees to reach (Nonaka Teece 2001). Through the program, customers shared their views about the company and changes they wish the company to make, thus, spurring employee creativity. Indeed, the program led to numerous innovations in the company. Management team in Nokia Corporation maintained that, for the company to perform, it required exploiting the vast experience and knowledge; its employees possessed. Nevertheless, it could hardly achieve this without fostering cooperation between the employees. Senior managers came up with ideas concerning the innovations they would like to introduce into the company (Masalin 2003). The company then disseminated th e ideas to employees and customers through the Nokia Booster program. The program helped the company to establish a platform by which it could get opinions from all the stakeholders, therefore, coming up with products that meet all the desired specifications. Besides, the company needed to be sure that its employees are aware of the value of the projects the company initiates. Nokia Corporation could achieve this by involving the employees in formulation and implementation of the projects (Masalin 2003). The Nokia Booster program acted as an avenue through which the company fostered cooperation between employees in different departments.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In a span of six months, the company had started witnessing inventions as employees seek to enhance organizational operations. In addition, employees shared ideas on changes they considered unfeasible, thus, helping the company pursue feasible goals only (Masalin 2003). How organizational change unfolded In 2004, Nokia Corporation made it public that it intended to begin organizational change, which aimed at helping the company meet changing consumer needs. The company reduced the number of its business units to four. It implemented the entire change within one week. To implement the change, the company required a hundred employees taking new jobs. All the other employees retained their original jobs. Nokia Corporation reconstructed its initial modular teams (Ropponen 2008). The company established a common platform through which all employees shared their ideas to help the company to address customer ambitions. Ropponen posits, â€Å"The genesis of the Booster Programme, launched in late 2008, could be traced to the wide involvement of the strategy-planning process and to the flexibility and project orientation of the modular structure† (2008, p. 163). The program started with a design team led by Ian Gee and Maximilian Kammerer. The design team argued that the traditional system of communication made it hard for the company to achieve its goals. Hence, the company required a platform that would help it involve all its stakeholders in pursuing organizational goals. The design team resolved to organize a workshop â€Å"with team leaders followed by the much broader involvement of the whole community through an online social network community† (Masalin 2003, p. 69). The corporation organized for workshops in different cities across the globe. At least a hundred change leaders participated in every workshop. After the workshops, participants went back to their organizations, where they recruited employees into the adopted change processes. Online c ommunity took the centre stage in steering the changes. This mishmash of traditional communication mechanisms and novel forms of relations established an upsurge of fervor (Masalin 2003). The Booster led to open discourse between frontline workers, community members, and managers about challenges affecting the company. The online community furnished employees with information concerning potential changes that could benefit the company, therefore, helping them initiate innovations. Reference List Kautto, P 2009, ‘Nokia as an environmental policy actor: Evolution of collaborative corporate political activity in a multinational company’, Journal of Common Market Studies, vol. 47 no. 1, pp. 103-125. Krell, T 2000, ‘Organizational longevity and technological change’, Journal of Organizational Change Management, vol. 13 no. 1, pp. 8 – 14. Masalin, L 2003, ‘Nokia leads change through continuous learning’, Academy of Management Learning Educati on, vol. 2 no. 1, pp. 68-72. Nonaka, I Teece, D 2001, Managing Industrial Knowledge: Creation, Transfer and Utilization, SAGE Publications Ltd, London. Ropponen, T 2008, ‘The Nokia story of using action learning’, Action Learning: Research and Practice, vol. 5 no. 2, pp. 161-165. Schienstock, G 2004, Embracing the knowledge economy: the dynamic transformation of the Finnish Innovation System, Edward Elgar Publishing, Northampton.

Ancient and Medieval Political Theory Assignment

Ancient and Medieval Political Theory - Assignment Example Aquinas in the theory hypothesized the concept of nature to help society members understand that there is a supernatural being beyond this earth. Aquinas further argues that the world is merely a resting bay after which humans move to another life. This concept outstands in the Thebes society when various characters keep invoking the punishment sinners will receive from gods after death. Creon’s wife, Eurydice commits suicide cursing the husband and expressing her wish for god’s punishment upon the death of the husband. The blind prophet Tiresias brings the supernatural concept by claiming prophesies of god’s desires and anger to the king. The concepts solve the conflict between the church and the human freedom to think. It shows that the actions of the worldly authority must reconcile with the wishes of the church for harmonious coexistence. The concept of sovereignty is the source of law. Based on political ideologies and tenets, sovereignty rests with the people’s power. Based on theological points of view, however, sovereignty originates from God. It, therefore, gives individuals the freedom to make decisions without autocracy from rulers and the church. The concept of supremacy of the church also creates harmony between the church and the government. Creon, the dictator who does not obey the will of his people, chorus later comes to lament when his son Haemon and wife commits suicide for his actions. Disobedience of sovereignty attracts heavy punishment from God irrespective of who you are in the

IT Project Management Approaches Coursework Example | Topics and Well Written Essays - 1500 words

IT Project Management Approaches - Coursework Example It narrows down from the above two and looks at some of the specific applications in the information Technology field by looking at the Software development life cycle approach that is part of the traditional approach. It goes further in the agile approach to look at specific applications of the approach to the field of information technology. The paper also compares the two approaches by looking at their strengths and weaknesses and the type of projects to which they can be used/ applied and why they will or will not work. 1. The traditional/phased approach to project management The traditional approach to project management involves very well-organized and deliberate planning and control methods. In this approach there are distinct project life cycle stages or phases which are easily recognizable as one leads directly to another. Tasks are completed in in an orderly sequence, one after the other and this necessitates that a significant part of the entire project is planned before t he process begins (Hass, 2007,pp1-8). This model assumes that all events affecting the entire project are predictable and that the tools and the tasks undertaken by each individual are well understood. With this approach it assumes that once a phase is complete it will not be revisited, which is not the case for many projects especially IT projects. This model is forms the basis for the phased methodology used in many projects. The approach has taken many dimensions especially in the field of information technology with various sub models coming up from this traditional/phased model (Hass, 2007,pp1-8). The advantage of this approach is that it sets out the phases for development and stresses the importance of requirements for each stage. On the other hand the limitation is that projects rarely follow the sequential flow and many stakeholders find it difficult to define all the requirements for a project at the beginning(Hass, 2007,pp1-8). The approach has the following distinct stag es: initiation, planning and design, execution and construction, monitoring and controlling systems and finally the completion stage. It is important to note that not all projects will go through all the stages mentioned above some may be terminated before they get to the completion stage. 1.1. The Software Development Life Cycle (SDLC) In information technology projects, this phased approach can be compared to the software development life cycle approach (SDLC). This approach is composed of the following distinct stages that must be followed to come up with working software: planning, requirements definition, design, development, integration and testing and finally installation and acceptance (Radack, 2009, pp1-7). The planning stage aims at establishing a bird’s eye view of the proposed software product and uses this to form the basic project organization, assess feasibility and risks associated with the project and define suitable management and technical approaches. The m ost critical part concerning this stage is the listing of goals of the project and this is done before anything else (Radack, 2009, pp1-7). The requirement definition stage begins immediately the goals in the planning stage are identified. Each of these goals is then refined into a set of requirements which define the major functions of the proposed application and also define the initial data entities.

Rhetorical Analysis on Ads in Magazines Essay Example for Free

Rhetorical Analysis on Ads in Magazines Essay Magazines are gaining in popularity nowadays as a tool not only to provide information, but also to advertise ads on products that are available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies used by advertisers to market similar products to different target audiences of similar culture? Capturing the target audiences’ attention requires understanding about the audiences which open new avenues for many strategies to be used by advertisers to advertise an ad in order to make sure that the ad can actually capture the target audience. To describe or analyze the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision involved in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to begin the analysis. Kraft ad for its Macaroni Cheese in Oct 2009 issue of Good Housekeeping magazine shows a girl standing on her right feet, with a smile carved on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and cheese of the same size, one of Store Brand and another one of Kraft, sitting right next to each other with the Kraft’s splashing a massive amount of cheese out of the box. What appears right above the bottom line, with all letters capitalized, is â€Å"KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST† and with a bigger font right above it, is â€Å"THE MAC WITH MORE CHEESE†. Emphasis is on the color of the Kraft macaroni, the splashes of cheese, the girl’s boots, and the umbrella, as they stunningly boast the same magnificent orange color, unlike the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in May 2010 issue of Women’s Health magazine on page 109. The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence saying â€Å"THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE†. Few steps beyond the lady, happily playing with the fresh water of in the river, are two kids. There is even rock face by the river’s edge with 4 people on it watching the kids. Nothing can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is amazing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such beauty of nature can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy every single bite of the chips and at the same time, taking care of the nature. Such joy can be seen on the face of the lady that is about to make her bite. Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle class and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on â€Å"Cook like a Chef† provided some interesting food for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a picture of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy food for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family. It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Women’s Health magazine, which targets middle-aged up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. â€Å"Run Less / Lose More†, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in order to obtain a healthy and nice looking body. Another article that showed the reason for this type of target audience is â€Å"Lose your Fear of Lifting†, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, â€Å"Metabolic Max Program† by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will have to spend on such program. Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty appearances. Different from the ad for Kraft, the advertiser for Sunchips’ ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to attract the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product. Cheese is well known for its delicious taste and good for the health, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one leg with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audience’s attention because they would definitely want to see their children having the same emotion. These two strategies tend to be related to pathos because they are attracting the audience’s emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audience’s attention. Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. Besides pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason to the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers. Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences’ attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Kraft’s macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers include a text that suggests the macaroni product of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Kraft’s macaroni and cheese is. These would probably be the things that the target audience would want to focus on when it comes to choosing f ood that their kids will enjoy. However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the image of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wonderful is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy. This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences; from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to communicate with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work. Works Cited Sunchips. Advertisement. Womens Health May 2010: 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009: 108. Print.

Accomplish Victory Essay examples -- Economy, Economic Downturn, Reces

What is a recession? A recession is declared once the GDP is negative for two consecutive quarters or more, a few quarters before is actually the start of an economic downturn. GDP is defined as gross domestic product and that basically means the total value of goods the United States has produced, for the year. The first few signs of a recession are negative growth followed by a miniature positive growth. Because American citizens don’t have the money to spend they don’t spend and the consumer spending aspect of the economy takes a drastic downfall. Unemployment rates also have play in determining a recession (22). Proper money management and finances could bring an economy out of a recession. There are major flaws in the way we live that people are doing nothing to fix. Most people are in debt, in late 2005 â€Å"wage growth was shortchanged because 46 percent of the growth of total income in the corporate sector was distributed as corporate profits, far more than 20 percent in previous periods.†(24) Household income had fallen five years in a row and was 4 percent lower. The average wages of Americans are low. The growth of the American population is expanding very rapidly; the job count compared to population growth is almost unrealistic. Only one point nine percent more jobs have come up since the beginning of the last recession. The unemployment rate is four point six percent That means that a lot of people do not have jobs; the percent of people that have a job was one point three percent, So that means that more people are not working than people with a job. (24) Poverty was sky rocketing in two thousand; the rate was eleven point three percent and rose in four years to twelve point seven percent; that is approximat... ...spend then how is making goods and services more expensive going to help? Obama is a very good man with what I believe to be good intentions. But his money managing skills could use a lot of work. I do not see what does not make sense to him if the United States is in debt then does he continually spend money on things that we do not need such as, visiting other countries, flying first class on Air Force One. Instead of trying to make peace treaties with other countries we need to increase education in schools and supply them with the money and resources that they need to educate children and make them able to run a country. Children are our future and if we don’t do a good job at making the future the best it can be then will end up in the same spot we are in today. This should turn this country’s finances around and soon enough we will be living in prosperity.

Argumentative Essay World Civ

Argumentative Essay on Olaudah Equiano Upon doing further research, Olaudah Equiano was absolutely born in Africa! He was kidnapped and sold into slavery when he was just a young boy. His vivid accounts, as he was sold from trader to trader, are so moving and heartfelt. No one could express such deep sympathy for the multitude of other black slaves had he not been there during the experience. The following few paragraphs will explain just how he came to be sold into slavery and some of the things that he saw while he was being traded and shipped from place to place.Olaudah Equiano was born in 1745 in what is now eastern Nigeria. Life in his village was typical of the times. Families worked together to cultivate corn, cotton, yams, and beans. Men herded cattle and goats. Women spun and wove cotton. Equiano’s father was a distinguished clan elder and judge in the community. It was a position that Equiano was in line to inherit one day. That never happened. Equiano, when a boy, w as kidnapped and sold into slavery. Sold from trader to trader, he did not meet Europeans until he reached the coast.Years later, he described his impressions: â€Å"The first object which saluted my eyes when I arrived on the coast was the sea, and a slave ship which was then riding at anchor and waiting for its cargo. These filled me with astonishment, which was soon converted into terror when I was carried on board. I was immediately handled and tossed up to see if I were sound by some of the crew, and I was now persuaded that I had gotten into a world of bad spirits and that they were going to kill me. Looking about him, Equiano saw â€Å"a multitude of black people of every description chained together, every one of their countenances expressing dejection and sorrow. † Overwhelmed, he fainted. Fellow Africans revived him and tried to comfort him. Equiano says: â€Å"I asked them if we were not to be eaten by those white men. † Equiano was shipped to Barbados, the n to Virginia, and later to England. Purchased by a ship’s captain, he traveled widely. He learned to read and write, eventually bought his freedom, and played a leading role in the movement to abolish slavery in Britain.In 1789 he published the story of his life, one of the few accounts (and possibly the best) written about the slave trade by an African victim of it. Millions of other Africans were not so fortunate. Torn from their homes and families, they were shipped across the Atlantic in conditions of great cruelty. They, along with the children they bore, were bought and sold like cattle and forced to toil without pay to increase the wealth of strangers. Most had no rights and could be punished, abused, or even killed at the whim of their owners. For most of those oppressed, the only deliverance from slavery was death.