Cadbury Case Study

demonstration TO selling (BHO1171) Sem 2, 2012 Individual Case Study (15%) Due discover Week 7 (29/8/2012, Wednesday 5pm) Students will be evaluated on how well they analyze the case study by applying the right theories and concepts. The case topic is hot chocolate consumers feel guilty for the wrong reasons. At the end of the case study, there are a tot up of questions in which students need to find answers and justifications. Students need to write a formal business identify with a aloofness of 2000 words development 12 pt fonts and 1. 5 spacing.The report must be transfer in Week 7 (refer to the due date stated above). Please do not lone(prenominal) focus on the article and the texts in getting the answers. Students are advised to refer to at least four (4) academic journals, with additions of cloths from newspapers, magazines and Internet websites in analyzing and interpreting the case study questions. They need to acknowledge whatsoever borrowed citations or any inf ormation under reference lists by victimisation Harvard Referencing System (Please refer to confabulation Skills Handbook). Your report must be submitted to Turnitin and cleared.The allowable percentage of match is 25%. Upon uploading, please exclude the put back of content, reference and bibliography lists. Do not forget toattach together the first page of the Turnitin digital recognize on top of the hardcopy of your assignment. PLEASE DO NOT SHARE YOUR ANSWERS AND indicateENCES WITH YOUR FRIENDS. ASSIGNMENTS WITH HIGH PERCENTAGE OF MATCH (BASED ON TURNITIN REPORT) WILL BE PENALIZED Sample of a Business give notice (of) (with word limits as an approximate melt down for each section) Declaration Form Cover Page (can be downloaded from ELearn) Turnitin digital receipt (first page)Cover Page Report Title Individual Case Study Chocolate consumers feel guilty for the wrong reasons Prepared for pretend of Lecturer & Tutor Victoria University Prepared/Written byStudent Name VU ID No. Date of Submission Tutorial Group Executive Summary Inclusive of theIntroduction of the report Content of the report Conclusion and recommendations of the report Should be written barely after analysis is completed. Do not double over by using the same sentences and words as the ones wontd in the report. Must spell give away and explain the summary instead of just out-lining it. Should not be exceeding one page length and paragraphing is support. Guide good word count = 300 400 Table of Contents Titles and subtitles Page total Appendices (if attached) Must be typed and not handwritten 1. 0 Introduction (Must include these four main components) train of writing the report Short summary of the case study Relevant marketing theory comment and explanation (Briefly) Guide Approximate word count =300 400 (Make use of paragraphs) 2. 0 Problems/issues credit 3. 0 Analysis No Assumptions and No own opinionsOnly proven facts will be accepted. every statem ent made must be referenced and listed under bibliography page and reference list. Do not use I, We when writing reports. Do not personalize the report but instead use third party language. Guide Approximate word count =500 600 4. 0 Recommendations/Choices of solutions List the courses of action, which, the writer, think, is the near enamour to the firm Be specific and not general in giving suggestions. Must be related to the facts mentioned in the case study article. Guide Approximate word count =400 . 0 Conclusion Brief presentation of the major findings that have been discovered at heart the content of the report. (Do not replicate the things you have mentioned in the content because a summary IS NOT a conclusion ) Guide Approximate word count =200 List of References The reference list at the end of the report should be alphabetically ordered. You are required to refer to at least 4 academic journal articles and excessively to some numbers of texts, magazine/ne wspaper articles and websites. (Please refer to the Communication Skills Handbook on how to write referencing)IMPORTANT bring down YOU CAN ONLY USE THE ACADEMIC JOURNALS, WHICH CAN BE OBTAINED FROM DATABASES LIKE EBSCOHOST, EMERALD AND ETC. PLEASE REFER TO THE REFERENCE LIBRARIAN FOR FURTHER DETAILS. YOU CANNOT SEARCH FOR THESE MATERIALS USING WIKIPEDIA, GOOGLE OR YAHOO SEARCH. Appendices (optional) Should be kept at minimum If it is so detailed and long, put it into the content of report Give each appendix a number and a title and enter it into the Table of Contents Do not put in any of the journal articles that you have used for your report Note 1.Students are to write using formal, business-like fortify for this report. This means there should be no usage of I, We, and You in this report. 2. They are also encouraged to write clear and concise expression of English language. 3. There should be a logical immix of sequence. 4. The report should also be free from excessive spe lling and grammatical errors. Hence, before submission, proofreading must be done. 5. Please also write the word count at the end of the report (after the conclusion section). INTRODUCTION TO MARKETING (BHO 1171) Individual Case Study (15%) Marking Sheet Semester 2, 2012 CRITERION Very unafraid Good Satisfactory (met min. Inadequate Not addressed / Weak Mark requirements) Introduction and The issue/ chore chosen is The issue/problem chosen is The issue/problem chosen is The issue/problem chosen has The ssue/problem is not /2 problem/issue identification take over and is clearly stated inappropriate with elaboration appropriate particular(a) relevance identified (2%) the assignment with justification Problem analysis and stool analyse a go astray of Can evaluate the reliability of Can analyse a limited affirm of Fails to analyse information. /5 justification (5%) Can critically review evidence and information, select appropriateinformation using defined info rmation. Limited & only Fails to evaluate or use analyse situations using a wide techniques of evaluation. techniques. Has given a factual partially ideal evaluation of techniques of evaluation, or range of techniques appropriate to Appropriate issue/problem is &/or conceptual knowledge base information using defined evaluations are totally invalid the topic.Thorough explanation of explained and analysed techniques the chosen issue/problem and is well analysed reflection of alternatives Recommendations with reliability, Clearly explained Relevant recommendations made Vague recommendations, limited No recommendations or are /3 or possible solutions and validity & significance recommendations which relate solutions obscured by poor mechanics recommendations (3%) closely to the case liquified writing style appropriate to Language fluent. Grammar & Language primarily fluent. Grammar & significance apparent, but language Meaning unclear &/or gramma r /2 English expression document. Grammar & spelling spelling accurate spelling mainly accurate not always fluent.Grammar &/or &/or spelling contain frequent (sentence/paragraph accurate spelling contain errors errors construction, spelling, grammar and punctuation) (2%) Use of relevant references Demonstrates wide range of Uses some appropriate literature Uses only very limited Fails to use relevant literature/3 and referencing in written Demonstrates wide range of reading reading from a variety of material in the assignment. appropriate literature material material in the assignment. report (3%) including from academic peer credible sources. Referencing Referencing is mainly accurate. in the assignment. Some attempt Referencing is hit/ reviewed journals in the appropriateis mainly accurate at referencing. unsystematic area. Referencing is consistently accurate both within & at end of document TOTAL /15